In March 2020, entertainment venues temporarily halted operations to help mitigate the spread of COVID-19 through the United States. As consumers became accustomed to social distancing protocols and confidence increased to return to live gatherings and events, venues were working on their plans to reopen. During this time of transition, we worked with a customer …

Theater Seat Sticker Helps Communicate Safety Measures as Moviegoers Returned Read More »

CHALLENGE – Secondary Promotional Label Application that Keeps Up with Production Times We’ve seen it before: marketing comes up with a brilliant idea for a promotion, but production is forced to reject it due to the constraints it puts on the equipment and the bottom line. PrintFlex was brought in by one of the largest …

Using Secondary Label Locations to Stand Out Among the Competition Read More »

Increasing sales can be done in numerous ways. Cross promotion between two products is a great opportunity for two companies to benefit with increased sales and awareness. But as with any opportunity, there are considerations to keep in mind.  Our client wanted to drive battery sales and partnered with iTunes, who wanted to drive music …

Making Cross Promotional Ideas a Reality Read More »

In our line of work, we’re often balancing the expectations of a variety of people within a company. The well-meaning desires of brand managers and product marketers can sometimes run into friction when they need to be applied to real world processes. This is the story of how PrintFlex Graphics helped bridge the gap between …

High Speed Labeling Solution That Won’t Slow Down Production Read More »

The printing industry is unique, with its own language and processes and that can sometimes be intimidating to marketing professionals who don’t purchase printed promotions every day. As a result, customers in this industry often cater to the capabilities of the printer instead of getting the service they actually want or need. They compromise, simply …

Label Finishing Solutions from PrintFlex Graphics Read More »

When you’re working with a food and beverage customer, no two projects are completely alike. Packaging, handling, and preservative processes sometimes create constraints that are difficult to overcome. Such was the case with a customer looking to apply an on-pack coupon to hot dogs and sausages that could withstand the rigors of the pasteurization process. …

Moisture and Temperature Resistant Labels to Survive Pasteurization Read More »

Who doesn’t love bacon? Apparently, nobody. 908 million pounds of bacon are sold each year in the U.S., averaging out to about 3 pounds of bacon per American. You don’t have to tell us if you’re higher or lower- that’s not the point of this story. In our business, no two customers’ needs are exactly …

Custom Label Solutions Make the Impossible Possible Read More »

Our customers don’t really think of PrintFlex Graphics as a printing company. They think of us as problem solvers. So, we’ve been called on to help companies in a variety of industries solve a wide range of communications problems through the years. This is the story of a client who recently leaned on us for …

Extended Text Labels Solve Chemical Company’s Communication Needs Read More »

The pet industry is big business. In fact, it’s estimated that pet owners in the United States will spend close to $109.6 billion on their pets this year. And in 2020, an uptick in pet adoption brought on by the COVID-19 pandemic led to an astonishing 18% increase in US pet food sales. As you …

Packaging Adhesive Solution Keeps Fido’s Favorites on the Shelf Read More »

Brand managers and product marketers treat their product packaging as if it’s the most valuable real estate in the world, and for good reason. Product packaging is proven to heavily impact the decisions we make, both consciously and subconsciously, when we’re browsing for items on a store shelf.   Part of that packaging equation is …

Printed Label Leave Behinds Maximize Marketing Opportunities Read More »