Boxes and cans are simple to apply labels to because the surface is even and stable. But what about flexible packaging like wicketed bags for items like potatoes, fresh produce, bread and ice? This is the story of how PrintFlex Graphics overcomes the label application challenges posed by flexible surfaces, and why customers have come …
Experience Is Key when Applying Wicketed Bags Labels Read More »
Instruction manuals are a part of life. From the toys we buy our kids to the “some assembly required” furniture we buy, almost every product requires instructions of some sort. With many of these products, the instructions can simply be printed on the packaging or slipped into the box as a booklet. But for some …
Put it in a Pouch: Instruction Manual Idea to Overcome Packaging Challenges Read More »
Coupons can be very effective point-of-sale (POS) promotions. In fact, 88% of consumers surveyed in 2020 said they had used a coupon for shopping that year. But setting up a redemption process can involve significant hassles in time, effort, and expense. If you’re looking for a quicker way to get customer attention on the store …
Flag Labels Get PoS Attention Affordably and Quickly Read More »
Product packaging is an artform all to itself. The real estate is limited and precious, so text, logos, and design are carefully chosen and blended to attract and appeal to the right kind of customer. Considerable time, effort, and expense goes into creating the perfect label. So the last thing most brand managers want to …
“Hang Up” Bottle Neck Tags Draw Attention Without Covering Labels Read More »
In March 2020, entertainment venues temporarily halted operations to help mitigate the spread of COVID-19 through the United States. As consumers became accustomed to social distancing protocols and confidence increased to return to live gatherings and events, venues were working on their plans to reopen. During this time of transition, we worked with a customer …
Theater Seat Sticker Helps Communicate Safety Measures as Moviegoers Returned Read More »
CHALLENGE – Secondary Promotional Label Application that Keeps Up with Production Times We’ve seen it before: marketing comes up with a brilliant idea for a promotion, but production is forced to reject it due to the constraints it puts on the equipment and the bottom line. PrintFlex was brought in by one of the largest …
Using Secondary Label Locations to Stand Out Among the Competition Read More »
Increasing sales can be done in numerous ways. Cross promotion between two products is a great opportunity for two companies to benefit with increased sales and awareness. But as with any opportunity, there are considerations to keep in mind. Our client wanted to drive battery sales and partnered with iTunes, who wanted to drive music …
In our line of work, we’re often balancing the expectations of a variety of people within a company. The well-meaning desires of brand managers and product marketers can sometimes run into friction when they need to be applied to real world processes. This is the story of how PrintFlex Graphics helped bridge the gap between …
High Speed Labeling Solution That Won’t Slow Down Production Read More »
The printing industry is unique, with its own language and processes and that can sometimes be intimidating to marketing professionals who don’t purchase printed promotions every day. As a result, customers in this industry often cater to the capabilities of the printer instead of getting the service they actually want or need. They compromise, simply …
Label Finishing Solutions from PrintFlex Graphics Read More »
When you’re working with a food and beverage customer, no two projects are completely alike. Packaging, handling, and preservative processes sometimes create constraints that are difficult to overcome. Such was the case with a customer looking to apply an on-pack coupon to hot dogs and sausages that could withstand the rigors of the pasteurization process. …
Moisture and Temperature Resistant Labels to Survive Pasteurization Read More »
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