Case Studies

A long-time printing and graphics customer of ours produces a lot of promotional kits and display signage for retailers, including signs and graphics for window displays. When a new opportunity to complete a window graphic project for one of the largest physical discount retailers in the country arose, our client knew their current processes had […]

From soon-to-be freshmen to current students to alumni, people love their school. Supporters will often go out of their way to show their ties to a school — displaying flags on their homes, wearing school colors regularly and, the classic, sticking bumper stickers onto their cars. If a school is looking for a boost in

Targeting existing customers is a good strategy when trying to increase coupon redemptions. Someone who is already using a product is even more likely to buy it again or buy another product from the same brand if they have a coupon. However, coupon placement for food products can make this strategy potentially tricky to pull

Melting ice cream isn’t only a factor for the person enjoying the ice cream, but a chief concern of manufacturers and distributors of frozen food products. The temperature sensitivity of frozen dairy products presents challenges when it comes to labeling them. Labels must be able to adhere to the container in cold conditions and the

In 2020, the demand for hand sanitizer increased by 1,400% due to the COVID-19 pandemic. Specializing in chemical manufacturing for industrial hard surface cleaning and treatment solutions, our customer saw the need to begin producing hand sanitizer for commercial use. CHALLENGE — Labeling a New Product: Hand Sanitizer Primarily an industrial supplier, our customer produced

A large national dairy purchased a small Midwest dairy. The businesses knew they needed to capitalize on each brand’s strengths and recognition within the appropriate markets. While this would offer several business and promotional benefits, it was going to be complicated to put into practice across an assortment of products and packaging. CHALLENGE — Marketing

Boxes and cans are simple to apply labels to because the surface is even and stable. But what about flexible packaging like wicketed bags for items like potatoes, fresh produce, bread and ice? This is the story of how PrintFlex Graphics overcomes the label application challenges posed by flexible surfaces, and why customers have come

Instruction manuals are a part of life. From the toys we buy our kids to the “some assembly required” furniture we buy, almost every product requires instructions of some sort. With many of these products, the instructions can simply be printed on the packaging or slipped into the box as a booklet. But for some

Coupons can be very effective point-of-sale (POS) promotions. In fact, 88% of consumers surveyed in 2020 said they had used a coupon for shopping that year. But setting up a redemption process can involve significant hassles in time, effort, and expense. If you’re looking for a quicker way to get customer attention on the store

Product packaging is an artform all to itself. The real estate is limited and precious, so text, logos, and design are carefully chosen and blended to attract and appeal to the right kind of customer. Considerable time, effort, and expense goes into creating the perfect label. So the last thing most brand managers want to