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Extended Content Labels Help You Say More with the Same Space

Product packaging and labeling is premium real estate. Marketing and product professionals are often challenged with finding the room to communicate everything they want to say or are required to say about a product with limited space. In this article we’ll explore extended content labels (ECLs) and some of the ...
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Instant Redeemable Coupons Help You Win the War for Shelf Attention

The consumer packaged goods (CPG) business is a competitive one. Choice is the name of the game, and any given category can have as many as a dozen different brands competing for attention on shelves and in the hearts of consumers. With the rising costs of everything from soup to ...
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Increase Sales Through Cross-Promotions with These Simple Rules

Every person today is being sold to, in one way or another, pretty much all the time. Whether on their phones, browsing the internet at work, or simply walking through a commercial area, there are dozens of sales messages all trying to break through to consumers and capture their attention. ...
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Recalibrating for Recovery: Best Practices for Credit Card Manufacturing and Promotion

Credit and debit cards are more prevalent today than ever. That prevalence has led to evolutionary changes in how frequently consumers use them. The COVID-19 pandemic has only accelerated the change. Fast and convenient, credit and debit cards have become the go-to payment method for consumers. Today, 70% of the U.S. ...
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Sustaining Sales and Building Brand Loyalty in 2021

Leverage Package Based Promotions to Maximize Product Strategies As the world works toward rolling out vaccinations and the economy re-opens, the National Retail Federation forecasts between 6.5% and 8.2% growth in retail sales. While this progress is exciting, we know that there has been a domino effect of supply chain disruption, ...
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