Articles

Every person today is being sold to, in one way or another, pretty much all the time. Whether on their phones, browsing the internet at work, or simply walking through a commercial area, there are dozens of sales messages all trying to break through to consumers and capture their attention. ...

Credit and debit cards are more prevalent today than ever. That prevalence has led to evolutionary changes in how frequently consumers use them. The COVID-19 pandemic has only accelerated the change. Fast and convenient, credit and debit cards have become the go-to payment method for consumers. Today, 70% of the U.S. ...

Leverage Package Based Promotions to Maximize Product Strategies As the world works toward rolling out vaccinations and the economy re-opens, the National Retail Federation forecasts between 6.5% and 8.2% growth in retail sales. While this progress is exciting, we know that there has been a domino effect of supply chain disruption, ...

It happens all the time in printing and promotions: You have a client who gets all excited about a new project. But there is some twist to it. Maybe there is a scratch-off, or a special sticker, or a flag label. Or maybe a piece needs a special varnish on top ...

The pandemic has changed everything: the way we learn, the way we work, the way we shop…and the way the supply chain functions (or in many cases, fails to function). Being a marketer in today’s world is no easy task. How can you possibly plan and execute successful promotions under ...