Product Marketing Solutions Blog

PrintFlex is committed to serving the marketing and brand management community with ideas and solutions to accomplish more with flexographic printing solutions. This Product Marketing blog is designed to give you inspiration for overcoming challenges and constraints to communicating with your customers via on-pack and in-pack solutions. 

Female grocery store customer taking advantage of a cross-promotional marketing offer on a package of mushrooms.

On-Pack Solutions for Cross-Promotional Marketing

PrintFlex has been serving customers since 1995. In that time, we’ve seen every usage of flexographic on-pack promotions you can think of (and a few you probably never would). One of the most effective ways ...
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Cover Up Labels Help Change Vital Product Details without Packaging Waste

Now and then, a product comes along that’s so straightforward, it doesn’t require a complex or impressive definition. Cover up labels are a great example, as the name kind of says it all. Cover up ...
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Gallus One Digital press at PrintFlex

PrintFlex Adds Two New Cutting-Edge Presses to Fleet

As our customers will tell you, PrintFlex is not a company known to settle for “good enough.” It’s that tireless approach to solving problems that’s made us an invaluable partner to our large and growing ...
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Onserts image

Onserts Help Marketers Communicate Big Messages with a Smaller Footprint

If your company produces products for retail sale, we don’t have to tell you how important product labels are. They’re your instore mouthpiece to communicate with customers, they can be used to stand out from ...
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Peel and reseal hinge label

Peel and Reseal Made Easy with Hinge Labels

“Creativity is seeing what others see and thinking what no one else ever thought.” – Albert Einstein There was a time, not too long ago, when a product label was just a product label. It ...
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custom pallet base wrap

Pallet Base Wrap Dresses Up Skids for Retail Display

The retail environment is more competitive than ever, with multiple name brands and store brands in the same category all competing for the customer’s attention and money. With inflation sending shoppers into a more price-conscious ...
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First Gallus One Digital Press in North America at PrintFlex Graphics

PrintFlex is First in North America to Tap New Technology from Gallus, a HEIDELBERG Company

PrintFlex, a flexographic print solutions company, is the first in North America to install new print technology from Gallus, a HEIDELBERG Company, a leading, global manufacturer of printing presses. The Gallus One, an advanced digital ...
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Extended content labels

Extended Content Labels Help You Say More with the Same Space

Product packaging and labeling is premium real estate. Marketing and product professionals are often challenged with finding the room to communicate everything they want to say or are required to say about a product with ...
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Instant Redeemable Coupons Help You Win the War for Shelf Attention

The consumer packaged goods (CPG) business is a competitive one. Choice is the name of the game, and any given category can have as many as a dozen different brands competing for attention on shelves ...
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Increase Sales Through Cross-Promotions with These Simple Rules

Every person today is being sold to, in one way or another, pretty much all the time. Whether on their phones, browsing the internet at work, or simply walking through a commercial area, there are ...
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How Can We Help You?

The PrintFlex Graphics team specializes in helping our customers overcome a variety of on-pack and in-pack communications challenges, and we can help you too.