Product Marketing Solutions Blog
PrintFlex is committed to serving the marketing and brand management community with ideas and solutions to accomplish more with flexographic printing solutions. This Product Marketing blog is designed to give you inspiration for overcoming challenges and constraints to communicating with your customers via on-pack and in-pack solutions.
Onserts Help Marketers Communicate Big Messages with a Smaller Footprint
If your company produces products for retail sale, we don’t have to tell you how important product labels are. They’re your instore mouthpiece to communicate with customers, they can be used to stand out from ...
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Peel and Reseal Made Easy with Hinge Labels
“Creativity is seeing what others see and thinking what no one else ever thought.” – Albert Einstein There was a time, not too long ago, when a product label was just a product label. It ...
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Pallet Base Wrap Dresses Up Skids for Retail Display
The retail environment is more competitive than ever, with multiple name brands and store brands in the same category all competing for the customer’s attention and money. With inflation sending shoppers into a more price-conscious ...
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PrintFlex is First in North America to Tap New Technology from Gallus, a HEIDELBERG Company
PrintFlex, a flexographic print solutions company, is the first in North America to install new print technology from Gallus, a HEIDELBERG Company, a leading, global manufacturer of printing presses. The Gallus One, an advanced digital ...
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Extended Content Labels Help You Say More with the Same Space
Product packaging and labeling is premium real estate. Marketing and product professionals are often challenged with finding the room to communicate everything they want to say or are required to say about a product with ...
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Instant Redeemable Coupons Help You Win the War for Shelf Attention
The consumer packaged goods (CPG) business is a competitive one. Choice is the name of the game, and any given category can have as many as a dozen different brands competing for attention on shelves ...
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Increase Sales Through Cross-Promotions with These Simple Rules
Every person today is being sold to, in one way or another, pretty much all the time. Whether on their phones, browsing the internet at work, or simply walking through a commercial area, there are ...
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Recalibrating for Recovery: Best Practices for Credit Card Manufacturing and Promotion
Credit and debit cards are more prevalent today than ever. That prevalence has led to evolutionary changes in how frequently consumers use them. The COVID-19 pandemic has only accelerated the change. Fast and convenient, credit ...
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Sustaining Sales and Building Brand Loyalty in 2021
Leverage Package Based Promotions to Maximize Product Strategies As the world works toward rolling out vaccinations and the economy re-opens, the National Retail Federation forecasts between 6.5% and 8.2% growth in retail sales. While this progress ...
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Working with Outsourced Printing Partners
It happens all the time in printing and promotions: You have a client who gets all excited about a new project. But there is some twist to it. Maybe there is a scratch-off, or a ...
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How Can We Help You?
The PrintFlex Graphics team specializes in helping our customers overcome a variety of on-pack and in-pack communications challenges, and we can help you too.