Articles

Credit and debit cards are more prevalent today than ever. That prevalence has led to evolutionary changes in how frequently consumers use them. The COVID-19 pandemic has only accelerated the change. Fast and convenient, credit and debit cards have become the go-to payment method for consumers. Today, 70% of the U.S. ...

Leverage Package Based Promotions to Maximize Product Strategies As the world works toward rolling out vaccinations and the economy re-opens, the National Retail Federation forecasts between 6.5% and 8.2% growth in retail sales. While this progress is exciting, we know that there has been a domino effect of supply chain disruption, ...

It happens all the time in printing and promotions: You have a client who gets all excited about a new project. But there is some twist to it. Maybe there is a scratch-off, or a special sticker, or a flag label. Or maybe a piece needs a special varnish on top ...

The pandemic has changed everything: the way we learn, the way we work, the way we shop…and the way the supply chain functions (or in many cases, fails to function). Being a marketer in today’s world is no easy task. How can you possibly plan and execute successful promotions under ...