Not long ago, there weren’t many good options for companies who needed high quality product labels in small quantities. A traditional flexographic press carries setup costs and time that just aren’t practical in smaller quantities. Digital label printing has changed all of that.
In 2023, Printflex Graphics became the first facility in North America to install a Gallus One digital label press. This impressive piece of equipment allows us to serve a wider variety of customers with a broader array of solutions. Specifically, it allows us to achieve higher efficiency in handling short-run label jobs and support local, smaller businesses.
In this article, we’ll explore the types of projects the Gallus One equips us to handle easily and efficiently on behalf of our customers.
Use Cases for Short-Run Digital Labels
There are a number of practical reasons why CPG companies may need short-run digital labels. Here are some of the most common use cases we’ve encountered:
New Product Launches
If you’re planning to test a new product or product variation in select markets, digital label printing makes it easy and affordable to create high-quality labels without committing to the high quantity required from a traditional flexographic press. It’s also a great way to label realistic prototype packaging samples for internal reviews, investor pitches, or trade shows.
Seasonal and Limited-Edition Products
Whether you’re planning a short run of products to coincide with a specific and timely event, or you’re looking for a way to reflect an upcoming holiday on your packaging, short-run digital labels make it easy to dress your product for the occasion without having a mess of outdated product packaging on the shelves long term.
Frequent Design Changes Needed
Maybe your product is subject to regulatory compliance and requires a quick label change. Or perhaps your product is going through a multi-phase branding transition. Either way, short-run digital labels help ensure the flexibility needed to keep stock on shelves when a quick transition is needed.
Supply Chain Flexibility
Need to get products on the shelves before your complete label order can be fulfilled? No problem! Short-run digital labels give you the flexibility to solve small quantity labeling needs quickly while you wait.
Small Batch Efficiency with Large Scale Quality
Do you have a niche or small batch product that needs to look every bit as professional as one produced in bulk? Digital short-run labels allow you to achieve a pro-level package without the cost of bulk production.
In-Store Promotional Branding
Short-run digital printing creates the opportunity to transform boring skids into colorful and dynamic product displays in a retail environment. Digitally printed pallet base wrap is an affordable and easy way to decorate a pallet and transform it into something you’re proud to put your logo on.
What Could You Do with Short-Run Digital Labels?
Do you have a unique need for short run digital labels? The only limit to how you could leverage this capability from PrintFlex Graphics is your imagination. Reach out to our team of problem solvers today and we’ll work together to create a unique solution to your packaging and promotional needs.