PrintFlex has been serving customers since 1995. In that time, we’ve seen every usage of flexographic on-pack promotions you can think of (and a few you probably never would). One of the most effective ways we’ve seen CPG companies leverage on-pack promotions is cross-promotional marketing.
In this article, we detail seven creative ways marketers like you use on-pack solutions to leverage the power of one product to sell another.
Seven On-Pack Cross Promotional Marketing Strategies
Strategy #1: Bundle Offers
Bundle offers can be a very effective way to increase trials of a new or underperforming product, especially if you offer another product that has a higher adoption rate. You can use an on-pack label to offer a discount on the lesser-known product with the purchase of the more established one.
Strategy #2: Try-Me Offers
If your packaging allows it, you may consider including a trial size of a new product inside the packaging of a better-established brand. You can leverage a sticker on the outside of the package to let customers know about the special treat waiting for them on the inside.
Strategy #3: QR Codes for Digital Experiences
QR codes can be leveraged on the packaging of your most popular products to link to digital experiences. Perhaps it’s a landing page with exclusive digital coupons for other products in your offering, or an article that explains why Product X and Product Y work best if used together.
Strategy #4: Partnerships
Looking to leverage the strength of two popular brands to help each other? Use on-pack promotions to advertise special offers for combined purchase on both products when purchased together.
Strategy #5: Seasonal Cross Promotions
Fish and tartar sauce during Lent. Hot dogs and potato chips in July. Hot cocoa and cookies in December. Some products just have a natural tendency to be used together at certain times of year. Leverage these engrained product associations to encourage consumers to purchase both together and save!
Strategy #6: Cross-Category Awareness
Are you trying to introduce a new product in a different category than your well-established brand? Cross-category promotions can help you make customers aware of your new product and send them down a different store aisle they may not have otherwise visited.
Strategy #7: BOGO Promotions
Buy-One-Get-One offers are a time-honored way to introduce new products. A coupon offering $1 off product B with the purchase of product A can tip the scales and encourage customers to try new products based on their affinity for established ones.
Your Partner in On-Pack Cross-Promotional Marketing
Whether you have a fully baked idea and you just need a partner to execute it, or you’re still trying to come up with a go-to-market strategy, it’s a good time to call PrintFlex Graphics. Our experts have seen it all, and we can help you carry your idea from wherever you are to the finish line for a successful promotion. Reach out today to start the conversation!