Now and then, a product comes along that’s so straightforward, it doesn’t require a complex or impressive definition. Cover up labels are a great example, as the name kind of says it all. Cover up labels are labels that can be applied over existing packaging to cover up existing information and replace it with new information. They’re “the fixer” of the CPG industry, making mistakes disappear and transforming messaging efficiently, without the waste and cost that comes with discarding existing packaging.
Common Problems Cover Up Labels Help Solve
Customers come to PrintFlex for cover up labels to solve a variety of problems. Here are a few of the most common:
Printing Mistakes: If you’re dealing with a printing error that wasn’t discovered before labels were printed and applied, a cover up label can help you correct it economically.
Grammatical Errors: We’ve all been there. The label has gone through 15 rounds of approvals and finally got the green light. It’s only after they’re printed and applied that someone catches a misspelled word or an incomplete sentence. Cover up labels can fix that.
Outdated Information: What do you do when there’s a minor ingredient change or something else printed on your package that is no longer accurate or relevant? Cover up labels can help you update the information without the cost of new packaging.
Regulatory changes: Sometimes the information you need to communicate on packaging is out of your hands. When regulatory changes require updating the information you share with customers, cover up labels can be an attractive solution.
Variable Content Needs: Different retailers often have unique label requirements like custom labels or a custom barcode. Cover up labels can help you meet those requirements without having to scrap existing labels or packaging.
Why Customers Choose PrintFlex as Their Cover Up Label Partner
PrintFlex has built a reputation among CPG marketers as a solutions provider. Through our years in the industry, there’s nearly nothing we haven’t seen. Customer trust that we can develop a tailored solution to their specific problem.
One reason customers choose PrintFlex for cover up labels is that we print them on a special material with a black back. This ensures that none of the information we’re covering up is at risk of bleeding through. The end result is a cover up label your customers won’t even know is a cover up label.
The task of applying new labels by hand can be daunting and unrealistic. That’s why we also offer in-house labeling services to electronically apply labels and help our customers get the job done as efficiently as possible.
Finally, we’re an attractive partner because we can print cover up labels in any quantity. We’ve done orders that were as small as 200 pieces and as large as 2 million. Whatever your specific cover up label needs, we have the solution.