Terms and Definitions
Alot goes into the manufacturing of promotional in-pack and on-pack coupons for consumer packaged goods. It helps greatly to be somewhat versed in terminology that might cover: Graphics, Layout & Design, Prepress, Printing & Finish, Software, Type & Fonts, Business, Paper, Numbers & Symbols, etc.
Web Resources
There are quite a few very good resources around the web that can get you up to date. They have extensive glossaries full of terminology and definitions for all things printing. Here are few of our favorites:
Flexograpghy – Wikipedia
en.wikipedia.org/wiki/Flexography
PrintUSA.com Glossary of Printing Terms
www.printusa.com/glos.htm
PrintingTips.com Glossary of Printing Terms
www.printingtips.com/glossary.asp
Printing Industry Exchange Glossary of Printing & Graphic Terms
www.printindustry.com/Glossary.aspx
Glossary of Flexographic Printing Terms (Word Doc)
www.glrppr.org/hubs/hub503/Flexogloss.doc
Adobe Printing Terms (PDF Doc)
www.adobe.com/studio/print/pdf/printing_terms.pdf